Savvy companies make the most of their data by creating executive dashboards from within their CRMs instead of allowing their customer relationship management (CRM) software to merely become systems of record. The dynamic, visual format of these customized dashboards allows them to analyze defined criteria for meaningful trends and actionable metrics, leading to faster and better decision-making. Dashboards create and display key performance indicators (KPIs) by combining reports, spreadsheets, or charts into high-level snapshots that provide quick and easy performance evaluations. The business intelligence extracted from CRM business process automation applications discerns patterns, notifications, and other information about a corporation’s customers and their behavior – helping a company better predict and respond to them. An executive dashboard for sales/marketing intelligence within a CRM application such as Salesforce or Microsoft Dynamics might include these top 5 KPIs: # Leads AcquiredOrganizations use different mechanisms to acquire and quantify leads. By using a dashboard approach, the CRM application provides the data in a way that everyone can understand and interpret when determining if they have met their goals. Lead Acquisition CostsOnce you know how many leads you have, you can calculate the cost of generating leads by dividing the number of leads by the number of leads who took some form of action. The cost of the hours and tasks completed to obtain leads provides essential data to calculate the lead acquisition costs. # Leads Followed UpBecause leads have a short shelf life, it is crucial to follow up as soon as possible. There are many ways a company can follow up with leads, but each method means keeping track of the initial contact and then how many times a business rep has made contact. Closing RatiosCompanies with sales funnels involving more than a single product or service need to track each step of the funnel. This includes tracking the number of leads contacted against the number of leads that closed. Social Media MetricsToday’s organizations spend significant resources to measure the number of likes, comments, and shares. Analytics also track from which sites the traffic originates, and, if possible, what sites visitors view when they leave, presenting new advertising opportunities. About AllianceTekAllianceTek specializes in developing custom business intelligence solutions that are uniquely fitted to your business architecture and seamlessly integrate with your existing business operations. Our custom software development cycle is a step-by-step process where every step builds on another. We use an agile development process to ensure that successful software is built with the right architecture and that no problems occur within the development process. This iterative development cycle helps us to evolve each feature of the project and increase work quality.
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